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Profile Optimizer - Experience Review

Iryna Grytsaenko avatar
Written by Iryna Grytsaenko
Updated this week

Many freelancers ignore the Employment history and Other Experience sections at the bottom of their Upwork profile. However, these areas offer valuable opportunities to strengthen your profile - especially when it comes to adding relevant keywords.

Upwork’s search algorithm doesn’t only look at your title and overview. It also scans your work history. If these sections are missing or poorly optimized, you may be missing out on visibility.


How the Review Works

On the left side, you’ll see the employment and experience details imported directly from your profile, including:

  • Your job titles

  • Company names

  • Other listed experiences

On the right side, you’ll find optimized suggestions.

The system analyzes your profile and recommends improved versions of your job titles and descriptions. These suggestions often include stronger, keyword-rich variations that better reflect your expertise and help you appear in relevant searches.

For example, instead of simply listing:
Chief Marketing Officer Assistant

A stronger version could be:
Marketing Strategy & Campaign Assistant at Social Media Marketing agency

This small change adds important keywords while still keeping the title professional and accurate.

Each recommendation includes a short explanation so you understand why the change is suggested. You can easily copy the improved version and paste it into your Upwork profile.


If You Don’t Have “Other Experience”

If this section is empty, consider adding it. You can include:

  • Side projects

  • Freelance work outside Upwork

  • Relevant certifications

  • Volunteer work related to your niche

You can even adapt items from your portfolio to strengthen this section.


Why This Matters

Optimizing your past employment and experience helps:

  • Improve keyword visibility

  • Strengthen your professional positioning

  • Show depth and credibility

  • Increase your chances of appearing in search results

Even though this section is at the bottom of your profile, it still plays an important role in how clients and the platform evaluate your expertise. Small keyword improvements here can make a meaningful difference.

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