Our goal is simple: help you improve your Upwork profile so you attract more clients and win more work.
To get the best results, it’s important to optimize every part of your profile, not just one or two sections.
And yes! Unfortunately, updating only your Title and Overview is not enough. |
Clients view your profile as a whole. Every detail matters.
The more effort you put into improving all sections, the stronger your profile becomes - and this checklist will help you do exactly that.
Profile Optimization Checklist
Use this checklist to make sure you’re getting the most out of our Optimizer.
1. Profile Photo
Have you updated your profile picture? |
A clear, smiling face on a contrasting background makes a real difference.
Background colors like orange, green, or blue tend to perform best.
Use the Profile Image Maker inside our Optimizer and follow the instructions carefully.
2. Past Employment & Other Experience
Have you keyword-optimized these sections? |
If these areas are missing or poorly optimized, you’re at a serious disadvantage.
Keywords in job titles and experience descriptions do matter.
If you haven’t added Other Experience, do it now. You can even reuse or adapt items from your portfolio.
3. Portfolio
Have you optimized your portfolio titles and visuals? |
Use the keyword-based title suggestions provided by our Optimizer.
Also, improve your thumbnails - custom visuals work much better than basic screenshots.
Your portfolio plays a big role in client trust, so don’t skip this step.
4. Profile Video
Do you have a profile video yet? |
If not, this is a missed opportunity.
You already have:
A ready-to-use script
YouTube title cards to make your video stand out
Clients want to see the person behind the profile. The more personal and clear your video is, the better.
5. Give It Time
Have you made all the changes and allowed time for them to take effect? |
Upwork does not work on instant results.
Profile updates take time to be indexed and shown to clients.
If you expect overnight results, you’ll be disappointed - with or without our Optimizer.
One Last Thing
Your Upwork profile should always evolve.
That’s why you can re-import your profile anytime, at no extra cost.
As we improve the tool, you automatically benefit from those updates.
You get lifetime access to a tool designed to help you win more work on Upwork - without paying again.