Insights: A set of powerful widgets in each scanner that can significantly enhance your application process and directly impact your view rate on Upwork. Here's a breakdown of the key elements you can access:
Jobs Over 12 Months
This widget displays the total number of jobs found using a particular scanner over the past year. By analyzing the distribution of job posts across different months, you can gain valuable insights into job market trends and adjust your strategies accordingly.
Connects Prices Over 12 Months
This widget provides the average connects price for jobs discovered by the scanner over the last 12 months. By combining this data with job post dynamics, you can better estimate your monthly bid volume and manage your connects usage, helping you plan your expenses more effectively.
Top Keywords
Understanding which keywords are most frequently used by clients within the current scanner is crucial. This insight can help you optimize your profile and improve scanner performance by incorporating these keywords into your Upwork profile title, description, skills, portfolio cases, and work history.
For example: I see that the keyword "Campaign Optimization" is gaining popularity compared to others in the Google Ads scanner 🎇. My task as a specialist in this niche is to add this keyword to my profile:
In the title, my profile should include not only basic search terms but also this top keyword.
The profile description should also incorporate this top keyword.
It is important to feature this skill not only in the skills section of the profile used in the scanner but also in the skills showcased in the portfolio samples.
Even your work history should include this top keyword.
💡Each month, this widget highlights the keywords that have increased or decreased in frequency compared to the previous month. Monitoring these trends allows you to keep your profile's skill set up-to-date. If a keyword is declining in popularity, consider replacing it with one that is gaining traction to maintain your profile's relevance.
Average Auction Prices
This table offers insights into the average connects prices for top bid placements. By understanding how much other freelancers are bidding on average, you can make informed decisions about boosting your bids and maintaining a competitive edge.
To learn more about how to utilize the Insights page effectively, check out this video presentation by GigRadar founder, Vadym:
These widgets collectively offer a comprehensive overview of the job market, enabling you to strategically plan your bids, optimize your profile, and enhance your view rate on Upwork. The key is to actively monitor them. 😉